Page 34 : The Voice of the Great

Execute on Your Intuition

There are times in our lives when the careful consideration of cost and benefits just doesn’t seem like the right way to make a decision. There are times in all of our lives when a reliance on gut or intuition just seems more appropriate — when a particular course of action just feels right.
In turning important decisions over to intuition one has to give up on the idea of developing a life plan that will bear any resemblance to what ultimately unfolds. Intuition is something that occurs in the moment. If you listen to it, it has the potential to direct or redirect you in a way that is best for you.
Too often people think about intuition as the same as relying on luck or faith. Intuition can tell you that of the doors that are open to you, which one you should walk through. But intuition cannot prepare you for what’s on the other side of that door.
We rarely control the timing of opportunities, but we can control our preparation. If you are prepared, when the right door opens then it comes down to just one more thing: make sure that your execution lives up to your preparation. Those who try to achieve success without hard work ultimately deceive themselves, or worse, deceive others. So paint in your mind the most grand vision where you want to go in life.

— Excerpt from Arnold Tim Cook’s (CEO of Apple) commencement speech at the Auburn University.