SOCIAL MEDIA AND YOU
Social media is about relationships, and relationships are formed by real people connecting with each other. That's social media. It isn't about numbers, such as how many friends, fans or followers you have. It's not about how many times a day you post. It's not about making sales or converting friends to leads. It's simply about being where you are, meeting people where they are, being who you are, and connecting with others who are themselves.
It's also not about being perfect. You don't have to pretend to be the perfect parent or spouse. You don't have to pretend you have the perfect job or kids. We all know that's a sham. Nothing and no one is perfect. The only thing you're perfect at is being you, and that's whom people want to connect with online.
There is no right way to be on social media other than to be yourself. Now, that doesn't mean you have to reveal every part of yourself at every moment of every day. If you have to be someone else, or if you're always there with an agenda, what's the point of being there at all? People connect with you because you're you. So just be yourself. It really is that simple.
Action: Take a look at your social media channels. Look at your profiles, posts, images and media. Where are you not being yourself? If you find examples, remove that content and make a commitment to yourself to move forward differently.
- Frances Leary